Hakiem
Hanif
Business, creativity and technology, after AI.
I qualified as an accountant, then spent my early career reading businesses for a living: hospitality analyst, equity research, corporate finance and a stint in manufacturing. Marketing came next. Today I run Magic Unbound, the studio I co-founded to build brands, software and AI for hospitality and financial services. Off the clock, I write, design and take photographs.
Every one of those turned out to be the same job: deciding what is worth making.
Essays
The first essays are on their way. Join the letter below and you will get each one as it is published.
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A small studio, by design.
You get the people who do the work, not the people who sell it.
We take on a handful of hotels, restaurants, fund managers and professional firms at a time, and bring their brand, software and AI together.
- Brand and website for an F&B and hospitality consultancy
- Fund communications for a licensed fund manager
- An AI research assistant for a Colombo law firm
- A six-stage ERP rollout for a family-owned group
The letter
New essays by email, about once a fortnight. Nothing else.